How People Become Clients
Build your marketing around the decisions people make before they hire you.
People rarely become clients because of one ad, post or follow-up. They move from awareness to familiarity, trust and action. Using the ACE Marketing Framework, this keynote helps agents understand that entire journey and build a focused marketing strategy around it. Instead of treating every marketing activity as a separate tactic, attendees learn what role each part should play in helping the right people become clients.
Attendees leave with
A clearer understanding of their client journey, the gaps in their current marketing and what they should prioritize next.